CSJ Summer Camps

I was the creative director for this promotional campaign promoting all City of San José summer camps with to increase brand awareness and staff recruitment by 2025. Through my expertise in photo and video production, I delivered a series of social media and web content, as well as a library of assets for future marketing material.

I consulted with all camp managers and senior recreation leaders to schedule shoots, tackle legal and logistical challenges, and screenwriting. By the time of production, I scheduled 10 days throughout July 2024 across 10 sites capturing various summer camp experiences documentary style - from regular camp routines to special event days such as field trips and talent shows.

Simultaneously, I conducted interviews with recreation staff, which was to be featured in the promotional material to fulfill city recruitment quotas.